Featured Campaign

Her Safety
Matters.

A nationwide movement for every girl's right to safety, dignity, and opportunity.

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Her Safety Matters campaign launch event

2026 Launch

Ministry Partnership

Partner Organizations

Media Partners

Launch Year

About the Campaign

A Statement. A Movement.

The Her Safety Matters campaign was officially launched at the NIPA American Corner in Lusaka in 2026 in collaboration with the Ministry of Youth, Sports and Arts. It is a nationwide movement raising awareness against gender-based violence, harmful cultural practices, and building safer communities, schools, and digital spaces.

In many parts of Zambia, a girl child faces serious challenges: early pregnancies, school dropouts, gender-based violence, and sexual abuse. GIG exists to change that narrative. This campaign is not just an event — it is a statement. A declaration that her safety is non-negotiable.

The campaign empowers girls to understand their rights, make confident decisions, and support one another — equipping them to speak out against abuse and exploitation.

Today we stand here to say one thing loud and clear. Her safety matters. A girl child safety matters.

— GIG Co-Founder, Launch Address

Government Commitment

Permanent Secretary Kangwa Chileshe, Ministry of Youth, Sports and Arts, affirmed that safeguarding girls is not only a social obligation but a fundamental human rights issue. He called on all stakeholders to strengthen systems of prevention, response, and support — and to build safer communities, schools, and digital spaces for girls.

"It challenges us to build safer communities, schools, and even digital spaces for our girls."

— PS Kangwa Chileshe, Ministry of Youth, Sports and Arts

Launch Day